Lynn University
  • 15-Nov-2017 to 29-Nov-2017 (EST)
  • Marketing & Communication
  • Boca Raton, FL, USA
  • Full Time

Summary

Lynn University is an independent, innovative college based in warm, sunny Boca Raton, Florida. We're consistently recognized by The Chronicle of Higher Education as a "Great College to Work For" in such areas as compensation and benefits; work/life balance; job satisfaction; and respect and appreciation.

Our nearly 3,000 students hail from approximately 100 countries and nearly all 50 states, making Lynn one of the top five most international schools for our size. Our campus is a melting pot of cultures and beliefs, and we pride ourselves on our ability to embrace new ideas.

As a Lynn employee, you'll be free to think differently. You'll enjoy on-campus events and workshops that aim to reduce stress and celebrate community. And most importantly, you'll be doing your part to build a better future.

Lynn is currently accepting applications for the position of Content Production Specialist. The Content Production Specialist reports to the Director of Marketing and Communication. S/he provides comprehensive support for day-to-day marketing activities across all audiences. Regularly exercises independent judgment, creativity, accuracy and accountability to get the job done.

Essential Duties and Responsibilities

  • Establish integrated marketing campaigns that meet our customers' needs and support the university's strategic priorities
  • Understand internal and external audience personas so that all content aligns with needs, concerns, attitudes
  • Write and publish compelling Lynn.edu, social and digital content that inspires, educates, informs or engages audiences   (storytelling)
  • Work closely with creative, editorial and operations teams to ensure content receives maximum exposure across all earned, paid and owned channels (advertising, SEO, social, print publications etc.)
  • Oversee Lynn.edu editorial calendar and content partnership with iPulse (student-run newspaper)
  • Write copy for newsletters and regular internal communications updates
  • Manage monthly marketing department meetings and cross-departmental collaboration meetings
  • Measure, analyze and report key performance metrics for strategic activities as needed
  • Establish processes and/or protocols to support marketing team objectives as needed
  • Uphold university editorial guidelines; edit for AP Style, active voice, consistency and style
  • Accepting deliveries, if required for campaigns

Minimum Qualifications

  • Bachelor's degree (B.A) from four-year college or university
  • 5+ years marketing experience, agency or higher education preferred
  • Proven experience in digital content marketing, writing or journalism (samples will be requested)

Knowledge, Skills and Abilities

  • Communicate effectively across all levels (peers, senior management teams, agency partners)
  • Self-starter, relationship-builder
  • Work independently and in group settings
  • Flexible, adaptable, able to deliver results under tight deadlines
  • Highly organized, strong analytical skills
  • Experience managing various individual contributors a plus
  • Experience with project management software, Hootsuite, Google analytics, SEO tools, a plus
  • Experience producing videography/photography a plus

Accreditation and equal opportunity

Lynn University is an equal opportunity employer and does not discriminate in its programs or activities on the basis of race, color, gender, religion, sexual orientation, national origin, disability, genetic information, age, pregnancy or parenting status, veteran status, retirement status, or any other characteristic protected by law. In accordance with Title IX of the Education Amendments of 1972, Lynn University does not discriminate on the basis of sex. Inquiries concerning the application of the non-discrimination policy may be directed to the University Compliance Officer/Title IX Coordinator at 3601 N. Military Trail, Boca Raton, FL 33431; via email at titleixcoordinator@lynn.edu; by phone at +1 561-237-7727 or to the U.S. Dept. of Education OCR.

Lynn University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award baccalaureate, masters and doctoral degrees. Contact the SACSCOC at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call +1 404-679-4500 for questions about the accreditation of Lynn University. 2016 Lynn University 08/16.

Americans with Disabilities Act

Please notify us at least five days in advance if a reasonable accommodation for a disability is needed by calling +1 561-237-7290.

For your health, Lynn University is now smoke- and tobacco-free.

 

Lynn University
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